The Story Experience

Tuesday, July 2, 2013

The Experience Tells The Story writes Ted Booth in a recent article published on The article looks at the question What does advertising mean in the digital age?

This is a permanent shift and not a passing trend. We’ve moved into a brave new world where products and services must deliver real value while telling engaging stories through a multitude of digital devices and within a network of multiple brands, services, and platforms. And in the end, the basic requirement of making a human connection and delivering meaning remains. Without that, nothing really matters.

A great article and definitely a must-read.

(Image by Method)

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin