The Story Experience

The Experience Tells The Story writes Ted Booth in a recent article published on method.com. The article looks at the question What does advertising mean in the digital age?

This is a permanent shift and not a passing trend. We’ve moved into a brave new world where products and services must deliver real value while telling engaging stories through a multitude of digital devices and within a network of multiple brands, services, and platforms. And in the end, the basic requirement of making a human connection and delivering meaning remains. Without that, nothing really matters.

A great article and definitely a must-read.

(Image by Method)