Monday, February 23, 2015
Now that I have your attention, I’ll let you in on what I’m really talking about.
The probe I’m referring to is a cultural probe, which is an in-depth, ethnographic research tool used to generate real audience insights—without spending thousands of dollars or investing months of effort.
In this story I’ll share with you my recent experience of using one. I’ll talk about how it enabled us to be innovative in our product design and share some of the tips I picked up along the way.
Once in a while a project turns up that has nothing to do with directly improving the user interface and everything to do with developing a deep understanding of the audience. Typically, this is because the stakeholder who owns the product wants to obtain an insight into the needs, behaviours and philosophies of their audience. Armed with this, they can forge a product strategy that meets both user needs and business goals. ...
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