We all
good stories, don't we?
This is a wonderful short video.
At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't).
How does fear cause us to be conservative in our thinking? Do kids react differently? And if so ... why? Tim Brown has some very interesting stories to tell.
There is a new digital magazine online. It's called UX Storytellers and it can be found and installed over here. It is a Flipboard Magazine, so you need the free Flipboard app to run it on your iPhone or iPad or other devices.
UX Storytellers - the Flipboard Mag will focus on interesting stories and articles from the world of User Experience, Interaction Design, Usability, Information Architecture and so on. If you are interested in those topics you should definitely subscribe to the magazine.
This is a short and free white paper: How the Biggest Brands use Storytelling - but you have to subscribe to a newsletter. Well, you have to decide if you want to do it yourself. I think it is worth it.
Human beings love to listen to good stories: We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Creative brands work in the same fashion. The most creative brands are not necessarily the brands that intrigue us by the way they look, but rather the brands that tell us never-ending stories that make us want to learn more.
What you get is basically a very short article (effectively two pages). But if you are into storytelling and marketing this might be something for you.
This is an interesting article: 7 Brand Storytelling Lessons You Can Learn from Ron Howard. Some lessons are for example:
The article asks a good question: If you had the budget, which director would you get to help you with your brand storytelling? What do you think? Head over to contentmarketinginstitute.com and give them your point of view.
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The Seductive Power of Storytelling is a very interesting post on uxbooth.com.
The author, Christina Hamlett, writes:
In a noisy, competitive marketplace where every seller wants to be heard by as many buyers as possible, the ones that consistently close deals are those who artfully employ the most universal magnet in mankind’s existence: the promise of a tale well told.
