Storytelling in Content Marketing

Monday, February 25, 2013

This is an interesting article: 7 Brand Storytelling Lessons You Can Learn from Ron Howard. Some lessons are for example:

  • Add color to your stories (but don’t break with your roots)
  • Every good story comes of age.
  • Explore new mediums to find your brand’s sweet spot.

The article asks a good question: If you had the budget, which director would you get to help you with your brand storytelling? What do you think? Head over to and give them your point of view.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin