Free White Paper: How the Biggest Brands use Storytelling

Sunday, March 10, 2013

This is a short and free white paper: How the Biggest Brands use Storytelling - but you have to subscribe to a newsletter. Well, you have to decide if you want to do it yourself. I think it is worth it.

Human beings love to listen to good stories: We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Creative brands work in the same fashion. The most creative brands are not necessarily the brands that intrigue us by the way they look, but rather the brands that tell us never-ending stories that make us want to learn more.

What you get is basically a very short article (effectively two pages). But if you are into storytelling and marketing this might be something for you.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin