Sunday, March 10, 2013
This is a short and free white paper: How the Biggest Brands use Storytelling - but you have to subscribe to a newsletter. Well, you have to decide if you want to do it yourself. I think it is worth it.
Human beings love to listen to good stories: We need a good story to share a laugh, to shed some tears and to enjoy a chat over a cup of coffee. Creative brands work in the same fashion. The most creative brands are not necessarily the brands that intrigue us by the way they look, but rather the brands that tell us never-ending stories that make us want to learn more.
What you get is basically a very short article (effectively two pages). But if you are into storytelling and marketing this might be something for you.