A tale well told

The Seductive Power of Storytelling is a very interesting post on uxbooth.com.
The author, Christina Hamlett, writes:

In a noisy, competitive marketplace where every seller wants to be heard by as many buyers as possible, the ones that consistently close deals are those who artfully employ the most universal magnet in mankind’s existence: the promise of a tale well told.

Well put, isn't it? Definitely an excellent post and worth reading.
(Image by Petr Kratochvil, publicdomainpictures.net)