Use Storytelling to Brand Business

In the article Use the Art of Storytelling to Brand Your Business - Inspire Loyalty Among Employees and Customers, the author, Gail Kent, writes ...

Just as cultures pass along their wisdom from one generation to the next through stories, business leaders should use the art of storytelling to communicate the most important concepts they want others to grasp. Storytelling in business helps in just the same way. It turns difficult concepts into real life examples that employees, customers, volunteers and board members can grasp and accept. It is a powerful tool that can motivate people to give their best and remain loyal through downturns.

This is one of the videos Kent is talking about:

(There is a very interesting video with Tony Hsieh, CEO at Zappos, over at IA Television.)

Use the Art of Storytelling to Brand Your Business - Inspire Loyalty Among Employees and Customers is a short article, but a good read.