Tuesday, October 5, 2010
Recently I came across this short but interesting article: What Does Storytelling Have to Do with Business?.
the idea of storytelling as it applies to business isn’t about spinning a yarn or fairytale. Rather, it’s about how your business (or its products or services) exist in the real world: how people use your products—how they add value to people’s lives, ease their troubles, help shoulder their burdens, and meet their needs.
Someone in the comments says People respond to great stories - and links to this video:
It's in our jeans? Interesting. ... ;)