The Story Behind Tesla

Electric cars are all the rage nowadays. Going green is en vogue and every marketing department in the world is trying to build a bridge from their crappy product to the environmentally friendly fantasies of modern consumers.

Of course, the best way to build such a bridge is through storytelling. We know that.

In the current edition of the Wired Storyboard Audio Podcast, there is a very entertaining story about Tesla Motors being told. Check it out.