The Story Behind Tesla

Friday, October 8, 2010

Electric cars are all the rage nowadays. Going green is en vogue and every marketing department in the world is trying to build a bridge from their crappy product to the environmentally friendly fantasies of modern consumers.

Of course, the best way to build such a bridge is through storytelling. We know that.

In the current edition of the Wired Storyboard Audio Podcast, there is a very entertaining story about Tesla Motors being told. Check it out.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin