Exploration of Service Ideas

I am attending the Service Design Conference in Berlin (I have some pictures on my Blog).

Many presentations talk about - or do at least mention - storytelling. It's no wonder: if you are selling a non-haptic product, a service, it does help if you wrap a little story around it. And by selling I mean either to your customers or to your boss or colleagues (if you have to sell your idea to become a product).

You can't approach your boss and simply say "Listen, I have a good idea. I need 10k and 2 weeks and I build it for you."

Make a story out of it: "Listen, I was sitting in the park during lunch break when I saw two elderly people doing XYZ. I was fascinated. I began to look out for a simliar behaviour watching people walk by my park bench - and sure enough: in a certain situation they all seem to have this one pain point which I think we could adress like this ...

The website Storytelling Toolbox says about Storytelling:

The storytelling supports the exploration of the service idea. Through the use of simple words, the teller will illustrate the solution as it is a story.

So, when are you going to illustrate your next sollution with words?