Saturday, June 26, 2010
I came across this interesting article: Reasons why storytelling helps businesses develop strong brand awareness.
One of the most important aspects of developing brand awareness is to connect with the customer. Through storytelling techniques companies can effectively distinguish themselves from competitors, but provide reasons to the consumer as to why their product or service is superior
The author, Leigh Goessl, continues to write...
Through the use of storytelling and sharing a passion for the business, marketers can effectively make this happen and bring a positive energy to the company in the process.
Speaking of developing brand awareness, I have to think back two years ago when we were traveling through Scotland: playing golf and drinking Scotch along the whisky trails.
Those whisky brands really have learned how to tell a story. Whisky, Uisghe Beatha, The Water of Life, has evolved over more than 500 years to give the range of rich single malts... Benromach, Glenfiddich, Glen Moray - oh boy, don't get me started (maltwhiskytrail.com).
Take a look at Glenfiddich, Every Year Counts, for example: