At the core of everything

This is a short but good blog post: Are You a Storyteller? asks Rasmus Rasmussen.

Storytelling is power. When you tell a good story the world stops, magic happens and those who listen are enthralled. We use stories to build brands, find potential mates, friends and partners. We use them to convey feelings, morals and values that might otherwise be difficult to address. Anything can be sold through storytelling, from religion to mini-ovens.

So true. Even the busiest colleague can be easily sidetracked if you tell him or her a decent story. We humans simply can't help it. Stories are for us what cheese is for mice.

Stories are at the core of everything we love and hate. They are the basis of our culture, of civilization, maybe even humanity itself. From the caveman painting images of his life on the wall to the endless streams of twitter updates, the world is full of stories. It’s all about how you tell them.

We should all learn how to apply the power of storytelling - or how to regain it. Watch what those little children can achieve just through storytelling.