At the core of everything

Wednesday, June 30, 2010

This is a short but good blog post: Are You a Storyteller? asks Rasmus Rasmussen.

Storytelling is power. When you tell a good story the world stops, magic happens and those who listen are enthralled. We use stories to build brands, find potential mates, friends and partners. We use them to convey feelings, morals and values that might otherwise be difficult to address. Anything can be sold through storytelling, from religion to mini-ovens.

So true. Even the busiest colleague can be easily sidetracked if you tell him or her a decent story. We humans simply can't help it. Stories are for us what cheese is for mice.

Stories are at the core of everything we love and hate. They are the basis of our culture, of civilization, maybe even humanity itself. From the caveman painting images of his life on the wall to the endless streams of twitter updates, the world is full of stories. It’s all about how you tell them.

We should all learn how to apply the power of storytelling - or how to regain it. Watch what those little children can achieve just through storytelling.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin