Transmedia Storytelling

Sunday, May 1, 2011

Transmedia Storytelling: Neuroscience Meets Ancient Practices writes Psychology Today. The article is actually very interesting. How do you rise above the noise? the author asks - and comes up with the following solution: Transmedia storytelling.

Transmedia storytelling is quickly becoming the new standard for 21st century communication. Transmedia storytelling uses the tools of the storyteller-emotion, engagement, universal themes, personal connection, and relevance-to create a communication experience instead of a message. Get over thinking it is only about entertainment franchises. Transmedia storytelling moves a brand from slogan to interaction between the company and the customer. It unites executives and teams with focused goals and a common purpose.

A very good read. Make sure you have a look at the whole story.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin