Transmedia Storytelling

Transmedia Storytelling: Neuroscience Meets Ancient Practices writes Psychology Today. The article is actually very interesting. How do you rise above the noise? the author asks - and comes up with the following solution: Transmedia storytelling.

Transmedia storytelling is quickly becoming the new standard for 21st century communication. Transmedia storytelling uses the tools of the storyteller-emotion, engagement, universal themes, personal connection, and relevance-to create a communication experience instead of a message. Get over thinking it is only about entertainment franchises. Transmedia storytelling moves a brand from slogan to interaction between the company and the customer. It unites executives and teams with focused goals and a common purpose.

A very good read. Make sure you have a look at the whole story.