Blurb Mobile

Mashable.com had an interesting story the other day: Blurb Releases iPhone App for Creative Storytellers. They wrote:

Blurb, a veteran self-publishing startup for do-it-yourself book makers, is launching Blurb Mobile for iPhone and iPod Touch Thursday to let users tell stories in a whole new way.

The application invites users to create mobile shareable stories using photos, videos and audio sourced from their devices. The idea is to turn mobile users into storytellers with a fast and elegant way to shape their rich media content into engaging stories.

“At the highest level, Blurb is about storytelling,” says Claire Barry, senior director of design for Blurb Mobile. “Blurb Mobile allows people to create a story with a beginning, middle and end — it’s a very personalized narrative.”

I was always a big fan of Blurb. Blurb Mobile looks very promising as well. Take a look at the features.

Now I wonder: how can I use this app in my next UX project?