Teaching about storytelling

I came across this short but interesting article: Teaching about storytelling.

Forget about beginning, middle and end. Think about what you want to end with — the point of it all. Tell me why this story is worth telling. Why is it worth anyone’s time to watch it, listen to it, read it? If you can’t tell me that, then you do not have a story at all. If you can tell me what the point of it all is, then that’s the point to which your finished story needs to lead me — lead the audience.

This is a very good point. We can observe this in User Experience Design as well. It's important to have a goal and a target in mind - otherwise every project starts tailspinning like a rocket on its way down to mother earth.