Engeneers and Sword Makers

Monday, March 7, 2011

Mazda has a new campaign running where it uses the power of storytelling to bring their brand values to potential customers: Mazda Stories.

The videos are beautifully shot. Take a look for yourself:

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin