Sponsored Stories

Thursday, January 27, 2011

So, what do you think about the Facebook Sponsored Stories everybody is talking about right now? Haven't heard of it yet? Well, take a look at this video ...

Facebook Turns Friend Activity Into New Ad Format, writes mashable.com, and goes on to say ...

Sponsored Stories has a lot of similarities to Twitter Promoted Tweets. Both are trying to use content from within their networks and turn them into advertising dollars. There is one key difference between Sponsored Stories and Promoted Tweets, though: The user defines the advertised content in Facebook’s format, not the advertiser.

So, is everything well and ok? Here's the annoying part: You can't opt out, writes money.cnn.com, and guyism.com goes on to say, Facebook ‘Sponsored Stories’ are a user experience fail - and the author continues ...

Look, Facebook is a generally awesome site — as long as you don’t mind having your privacy treated like a Ben Roethlisberger groupie or being force to stare through countless advertisements — that serves a multitude of fantastic purposes. But forcing users to become walking advertisements against their will and without compensation probably isn’t the most open-ended way to crank up the user experience.

So, there you have it. Once again, stories make money. But wait, where is the actual story in all this? Oh, and by the way: I always enjoy a cold Coke when blogging.

hm... cold coke!

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin