Monday, January 31, 2011
“Stories are not the icing on the cake, it’s the cake – it’s everything,” he adds. “Stories are the way we make sense of our world.” And what are stories made of? Stories are our dreams he reminds and adds, “hits are not born in the head, they’re born in the gut and the heart. The idea is when you’re trying to get someone to do something, you need to connect to them viscerally and emotionally.”
I like this part a lot: The fourth key component to storytelling is Interactivity. “The best storytelling is interactive,” he says. It’s not a monologue, it’s a dialogue. When it’s a dialogue, you metabolize it, you get your audience to own it in their bodies.
Wanna hear more by Peter Guber? Take a look at this short video: NACCM 2008: Peter Guber Discusses The Power of Storytelling