It’s the Cake

Monday, January 31, 2011

Have you read Peter Guber: How to Use Storytelling to Build Relationships for Life?

“Stories are not the icing on the cake, it’s the cake – it’s everything,” he adds. “Stories are the way we make sense of our world.” And what are stories made of? Stories are our dreams he reminds and adds, “hits are not born in the head, they’re born in the gut and the heart. The idea is when you’re trying to get someone to do something, you need to connect to them viscerally and emotionally.”

I like this part a lot: The fourth key component to storytelling is Interactivity. “The best storytelling is interactive,” he says. It’s not a monologue, it’s a dialogue. When it’s a dialogue, you metabolize it, you get your audience to own it in their bodies.

Wanna hear more by Peter Guber? Take a look at this short video: NACCM 2008: Peter Guber Discusses The Power of Storytelling

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin