Storytelling in UXD: It's Not Just for Content

Friday, September 17, 2010

Storytelling in UXD: It's Not Just for Content, Kids - writes Michaela Hackner in a recent article on

Stories can provide a good framework for understanding your users, including their needs, perceptions, experiences, and objectives, as well as how your design can align with or alter them.

It's a good article with several quite useful tips. Take this example, for instance:

... let's pretend you have been selected to redesign a company’s intranet. In preparation, you want to gather some information about the end-users. You decide to do a series of interviews with a representative sample of the client’s employees. During interviews, you ask them to recall and describe their most recent visit to the existing intranet. Why did they visit? What were they hoping find? Did they find it? If so, how quickly? What process did they follow? Were they satisfied with the outcome? Did they find the experience pleasant? How would it have been more pleasant? By such questions, and then just letting users “tell their stories,” you come to find some interesting patterns.

It's easy to see how useful storytelling can be in an everyday project. And the best thing about it: it's fun too. So, go on and give it a try.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin