Narrative presentations

Saturday, October 10, 2009

Browsing the Web (for research of course, not merely for fun), I stumbled across this article from 2006: Narrative presentation and building brands.

Let me quote a few lines from the above mentioned article....

Everyone loves reading or hearing a good story. Recent research shows there is a reason stories are so captivating. A story is an information processing strategy – narrative processing. (...) The narrative stories we build as we experience the world provide a reliable way to organize our plans of action. By using narratives that we store in memory, we are able to interpret the world around us and make decisions about the future.

And the article continues:

What may be even more interesting to those of us in the usability field is the impact that stories have on the way we do our work. When we use stories (personas, scenarios) in our user-centered design processes we are using a powerful method that fits the way people think, learn, and process information. We have always noticed that when we use stories this way it helps get buy-in from stakeholders and developers involved in the design process.

Yeah, stories are great. We are looking forward to reading yours.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin