"Cutting Through the Opinions"
by Eirik Hafver Rønjum

Saturday, June 21, 2014



It was in the Nineties. Fredrik, a Swede and former journalist, was walking to his job. For a couple of days he had been working as a web editor for a Swedish public website.

Something was rotten on the website. There was this ugly button on the front page. An ugly button with a strange word: “Intranet”. Fredrik didn’t know the meaning of the word, but he did know he hated that button. It made the clean, functional front page a mess. While walking, Fredrik’s mind was occupied with one thing: he had to get rid of that button.

Fredrik was not an anarchist. He was a Swede. Swedes follow rules and regulations. So he knocked on the door to his manager’s office, preparing himself for the battle for the button. ...

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(Image: Leshaines123)

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This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

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Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin