"A Day at Acme Corp" by Mark Hurst

I spent a day at Acme Corp recently … you know, the multinational company that makes all the supplies for Wile E. Coyote and other avid inventors. (Hey, I figure it’s more interesting than “all names and details have been vastly changed” etc. :)

Anyway. Acme had a problem: research showed that their website was completely, unforgivably, disastrously hard to use for their customers. And ugly, on top of that, as if it was spat from a template circa 1996.

So I sat down with the executives, everyone with a stake in the online presence, to help them improve the business metrics by improving their website.

Here’s an excerpt of the meeting transcript, more or less. ...

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(Image: disney.wikia.com)