"I Am Feeling Lucky Strike Today" by Gennady Osipenko

One day, a prospective client asked me to meet him to discuss some work over lunch. The weather was fine and at some point we changed the subject and started talking about websites, their souls and life cycles. Sitting in a quiet Belgian fusion bar in center of Kiev, I compared websites to living beings, suggesting they evolve like any other creature on our planet. The soothing ambient music accompanied our conversation and the imported Palm ale made things even more relaxing. I had to do something to stay focused, so I picked up the cigarette pack that was on the table and started explaining: “Imagine creating a site for Lucky Strike fans!”

I’d like to note that I don’t smoke and don’t encourage others to, either. The problem was, the cigarettes were the closest thing to hand; my iPhone simply happened to be a bit further away.

So, holding the cigarette pack right in front of my face, I said, “We start by launching a site for fans of—let’s see,” I looked at the pack, “Lucky Strikes. Those of us who adore these cigarettes would like to know that we aren’t alone in the vastness of the internet. So we start by counting like-minded individuals. Let’s show an image of a pack of Lucky Strikes to attract brand Nazis like us and place a button that says ‘I’m feeling Lucky Strike today!’ Visitors click the button and we show the number of times it was clicked. That will help our site to get underway and become at least a little popular.” ...

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(Image: Dominic's pics)