Saturday, October 12, 2013
Digital stories have nothing to do with technology. Computer and virtual worlds are nothing if not deeply human; that is probably why I enjoy working in UX (User Experience) design. It is all about people, their mindsets and behaviours, which mean there is always an element of surprise—there is always something new to learn, something you do not know.
When Digital Was Called Multimedia: In 1994, I was working at a publishing house in the illustrated books department. As a publishing manager my role was to conceive books, propose them to the publishing committee and, if they were accepted, take care of the editorial work and production. My main topic was nature. The CD-ROM was just emerging and I was very interested in this new medium. I took my first steps in the digital world when I conceived my first project—a nature CD-ROM and although it was not accepted by the committee I think in retrospect that was a good thing. ...
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