Gowalla - Now With Storytelling

Oh, I read this news the other day: Gowalla Is Reborn As A Beautiful App For Travel And Storytelling. Gowalla is one of those location-based apps. Some people love them, some people couldn't care less.

I belong definitely to the second category. But what's this new storytelling aspect all about? Techcrunch.com writes:

Because Gowalla isn’t completely pivoting away from their core location functionality, much of the data and social connections remain intact. But instead of a stream of check-ins, you’ll notice people hanging out together. They’re checking-in, but they’re also taking pictures and talking to one another in clusters that are known as “Stories”.

Stories are like Design. They help sell everything. Perhaps they are even two sides of the same coin? Well, let's wait and see how this new feature helps Gowalla to promote their service.