Thursday, June 9, 2011
In this very interesting overview Steve Denning (the author of The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative) comes up with a list of important aspects of storytelling: Steve Denning: Why Leadership Storytelling Is Important
Storytelling is often the best way for leaders to communicate with people they are leading. Why? It is inherently well adapted to handling the most intractable leadership challenges of today – sparking change, communicating who you are, enhancing the brand, transmitting values, creating high-performance teams, sharing knowledge, taming the grapevine, leading people in to the future.
Those bullet points are very good to read. You should definitely take a look at it.