Saturday, April 23, 2011
This is an interesting article: How Storytelling And Business Growth.
When you have a well-known and fabled story attached to your business, it should be easy to go out and succeed in social media, right. (...) The challenge for most companies isn't having a lack of stories to share—each has many. They just can't figure out a process for telling them.
This short article is worth a look.