Brands and The Art of Storytelling

Friday, April 1, 2011

When I was a little child, I had a dream job ... or actually a dream agency. A place where I wanted to work once I had grown up: at the Amsterdam company LOST BOYS (founded in 1993, the name came from the story of 'Peter Pan', who showed the Lost Boys that using your imagination can take you anywhere. ‘If you think you can fly, you can fly…’).

Well, nowadays LOST BOYS are LBi - a network of 26 offices in 16 countries.

So what? Is this good or bad? Well, how do I know? But what I know is LBi is into Storytelling - and this is good. On April 14, they are having their Brands and the art of storytelling event. In London.

The event is invitation only. But perhaps you've some luck. Should be fun. Definitely.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin