Win Tell To Win

Saturday, February 12, 2011

I am reading Tell to Win by Peter Guber right now. So far, it is a very interesting and entertaining book. The book is about, well, the power of storytelling - and you can win a copy right here!

On you can read the following about Peter Guber:

Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group.

Among the award-winning films he has produced or executive produced are "Midnight Express," "The Color Purple," "Gorillas in the Mist," "Batman," and "Rain Man." Guber is the owner and co-executive chairman of the NBA's Golden State Warriors and oversees one of the largest combinations of professional baseball teams and venues nationwide. He is also a longtime professor at UCLA, a Harvard Business Review contributor, and a thought leader who speaks at numerous business forums around the country.

So, if someone like Peter Guber starts telling stories, trust me, you had better start listening.

The good news is, he has written down some of his stories and made a nice book out of them: Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. What's even better, dear reader, you can win a copy of the book.

Here's how to win: simply tweet the answer to the following question and add #telltowin to your tweet:

What is the best way to persuade, motivate and convince people?
(hint, hint)

  • A: Tell purposeful stories

  • B: Watch gorillas in the mist

  • C: Take the midnight express

I will collect all entries with the hashtag #telltowin and the correct answer on Saturday, February 19, 2011 (midnight, Berlin time) and determine the lucky winner.

The winner will receive a copy of Peter Guber's book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story via postal mail.

Good luck everybody!

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin