Win Tell To Win

I am reading Tell to Win by Peter Guber right now. So far, it is a very interesting and entertaining book. The book is about, well, the power of storytelling - and you can win a copy right here!

On peterguber.com you can read the following about Peter Guber:

Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group.

Among the award-winning films he has produced or executive produced are "Midnight Express," "The Color Purple," "Gorillas in the Mist," "Batman," and "Rain Man." Guber is the owner and co-executive chairman of the NBA's Golden State Warriors and oversees one of the largest combinations of professional baseball teams and venues nationwide. He is also a longtime professor at UCLA, a Harvard Business Review contributor, and a thought leader who speaks at numerous business forums around the country.

So, if someone like Peter Guber starts telling stories, trust me, you had better start listening.

The good news is, he has written down some of his stories and made a nice book out of them: Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. What's even better, dear reader, you can win a copy of the book.

Here's how to win: simply tweet the answer to the following question and add #telltowin to your tweet:

What is the best way to persuade, motivate and convince people?
(hint, hint)

• A: Tell purposeful stories


• B: Watch gorillas in the mist


• C: Take the midnight express

I will collect all entries with the hashtag #telltowin and the correct answer on Saturday, February 19, 2011 (midnight, Berlin time) and determine the lucky winner.

The winner will receive a copy of Peter Guber's book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story via postal mail.

Good luck everybody!