People and Story
Monday, February 7, 2011
People Process Information Best In Story Form, writes Susan Weinschenk in one of her recent articles: 100 Things You Should Know About People: #56: People Process Information Best In Story Form.
One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who did not want to be there. Their boss had told them they had to attend the class I was giving. I knew that many, even most, of them thought the class was a waste of their time, and knowing that was making me nervous. I decided to be brave and forge ahead. Certainly my great content would grab their attention, right?
Definitely a good read you don't want to miss.