Friday, February 18, 2011
Raf Stevens writes on his blog corporatestoryteller.be, well, about corporate storytelling. How can stories help you within a corporate environment? Raf writes ...
Stories add meaning and significance. There is no dearth of mission statements and visions of the future. But what do they really convey? Can any of them rise above being absolutely dull and excruciatingly boring, each one almost identical to the next?
But it could so easily be otherwise. For example, car maker Henry Ford’s mission, outlined a full hundred years ago, still makes inspiring reading. It is suspiciously far from a story that will play out in the future.
In fact, Raf is going to write a book about corporate storytelling and is actually looking for some money to support this project. Head over to believersfund.com to support him if you are interested in doing so.
Let's take a look at Raf's short video:
If this believersfund thingy is going to fly, I might consider doing my next book this way as well. Let's see :)
Anyway: Raf's project does sound interesting.