Corporate Storyteller

Friday, February 18, 2011

Raf Stevens writes on his blog, well, about corporate storytelling. How can stories help you within a corporate environment? Raf writes ...

Stories add meaning and significance. There is no dearth of mission statements and visions of the future. But what do they really convey? Can any of them rise above being absolutely dull and excruciatingly boring, each one almost identical to the next?
But it could so easily be otherwise. For example, car maker Henry Ford’s mission, outlined a full hundred years ago, still makes inspiring reading. It is suspiciously far from a story that will play out in the future.

In fact, Raf is going to write a book about corporate storytelling and is actually looking for some money to support this project. Head over to to support him if you are interested in doing so.

Let's take a look at Raf's short video:

If this believersfund thingy is going to fly, I might consider doing my next book this way as well. Let's see :)

Anyway: Raf's project does sound interesting.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin