Dustin Hoffman on Storytelling
Saturday, January 8, 2011
Sky Atlantic HD is running a nice little ad featuring Dustin Hoffman. Sky.com writes this about the ad:
An advertising campaign kicks off this weekend, featuring actor Dustin Hoffman, whose first ever TV series Luck will come to the channel later this year.
Naomi Gibney, director of marketing and communications, Sky Networks, said: "Sky Atlantic is a major new channel for Sky with great storytelling and incredible performances at its heart.
"We therefore wanted a collaboration with a hugely talented actor in a marketing campaign that reflected the power of great stories - and Dustin Hoffman appeared the perfect choice."
And here is the ad. Let's hear what Dustin Hoffman has to say about the miracles of storytelling ...