Dustin Hoffman on Storytelling

Saturday, January 8, 2011

Sky Atlantic HD is running a nice little ad featuring Dustin Hoffman. Sky.com writes this about the ad:

An advertising campaign kicks off this weekend, featuring actor Dustin Hoffman, whose first ever TV series Luck will come to the channel later this year.

Naomi Gibney, director of marketing and communications, Sky Networks, said: "Sky Atlantic is a major new channel for Sky with great storytelling and incredible performances at its heart.

"We therefore wanted a collaboration with a hugely talented actor in a marketing campaign that reflected the power of great stories - and Dustin Hoffman appeared the perfect choice."

And here is the ad. Let's hear what Dustin Hoffman has to say about the miracles of storytelling ...

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin