Discovering the
Power of Narrative

Thursday, December 9, 2010

While watching this video with Michael Margolis, I first came across Get Storied.

Get Storied describes itself as ...

Get Storied is an education, advisory, and publishing company that champions a bigger notion of storytelling into business consciousness and popular culture. (...) At its essence, people don’t buy your product, service, or solution, they buy the story that’s attached to it. Perception is king. If you can learn to tell a story that others identify as their own, the need to convince, persuade, or sell anything disappears. That’s the art of getting others to believe in your story. Stop trying so hard, and just tell a story worth telling.

... and they have some very interesting links on their website. For example, you can download this free Storytelling Manifesto.

Here is another very interesting video:

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin