Discovering the Power of Narrative

While watching this video with Michael Margolis, I first came across Get Storied.

Get Storied describes itself as ...

Get Storied is an education, advisory, and publishing company that champions a bigger notion of storytelling into business consciousness and popular culture. (...) At its essence, people don’t buy your product, service, or solution, they buy the story that’s attached to it. Perception is king. If you can learn to tell a story that others identify as their own, the need to convince, persuade, or sell anything disappears. That’s the art of getting others to believe in your story. Stop trying so hard, and just tell a story worth telling.

... and they have some very interesting links on their website. For example, you can download this free Storytelling Manifesto.

Here is another very interesting video: