Kevin Connolly on Storytelling

Monday, November 15, 2010

This is a short but interesting read: An interview with musician Kevin Connolly on storytelling.

As marketers, I think it’s important for us to get other perspectives on what storytelling is, how it moves us, and how to create a story that really connects with an audience. Which is why we’re publishing a series of posts that feature artists and others outside of the marketing world who provide their own unique perspective on the storytelling craft. After all, the very best ads, websites and videos tell great stories that captivate and move us – and while we may not pick up a guitar to sing our stories here at Captains (well, Captain Jean does), there’s a lot that we can learn from musicians and other artists.

This is my favourite part... Question: Do you find a story, or does the story find you? Answer: I want to fool myself into thinking that I am making everything up on the spot. Most of the time, though, the story does find you.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin