To Be A Person Is To Have A Story To Tell

Saturday, July 31, 2010

This is an interesting interview about Storytelling, Branding, Vision and Strategy: Storytelling and Branding Interview.

The concept of Story has a broad range of definitions. I believe that more important than trying to define story through the eyes of branding, is to understand the role of storytelling in the branding environment. Stories are the best way to pass information over, to engage and create emotional connections between people. If a brand intends to do any of these things with their consumers (and I think all brands should), then storytelling is a very nice way of achieving it.

It's a good interview. Have a look at it.

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin