Using Narrative to Communicate Design

Recently I stumbled upon an interesting presentation: Storytelling: Using Narrative to Communicate Design Ideas (PDF, 11 pages) - by Whitney Quesenbery.

Good morning. Eleven months ago a 12-hundred pound spacecraft blasted off from Cape Canaveral, Florida. Eighteen hours ago it landed on the planet Mars. You, me, and 60 thousand of your fellow students across the country along with astro-scientists and engineers from the Jet Propulsion Lab in Southern California, NASA Houston, and right here, at the White House, are going to be the first to see what it sees, and to chronicle an extraordinary voyage of an unmanned ship called Galileo 5.

The presentation is worth a look.