We live in stories

Friday, September 18, 2009

So, I finished reading the Cluetrain Manifesto the other day. Yeah, I know. Many of you read it 10 years ago; I read it 10 days ago. So what? :)

The free version of the Cluetrain Manifesto is available over here...

It is a wonderful book. I am totally hooked. I found many great insights and facets of stories and storytelling inside the book:

The fundamental appeal of stories is conflict, struggle, and complexity. Stories never begin with "happily ever after,"...

Stories play a large part in the success of organizations. With stories, we teach, pass along knowledge of our craft to colleagues, and create a sense of shared mission.

If you want understanding, you have to reenter the human world of stories. If you don’t have a story, you don’t have understanding. From the first accidental wiener roast on a prehistoric savanna, we’ve understood things by telling stories. I don’t mean fiction or stories heavy with plot; I mean narratives that string events together in time and show them unfolding.

We live in stories. We breathe stories. Most of our best conversations are about stories. Stories are a big step sidewise and up from information:

  • Unlike information, they have a start and a finish. The order counts a lot.

  • They talk about events, not conditions.

  • Stories are about particular humans; no substitutions allowed.

  • Stories are told in a human voice. It matters who’s telling it.

Stories are a way to understand a world that can surprise us.
Isn't that awesome? By the way, right now I am reading Free, another great book as it seems. Also available for free, for example as an audiobook, over here.

(image credit: kk+)

About This Blog

This blog is a companion to the UX Storytellers project. You will find everything that's currently going on, what has happened so far and what is planned for the future.

Learn through storytelling

The best way to learn is through listening to stories. The best way to teach is through telling stories. Are you a UX Expert with stories to tell? We would love to hear your story.

Famous Quotes

The universe is made of stories, not atoms.
Muriel Rukeyser

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin